Links by J. Kiere
Account Dashboard Design

Client J. Kiere | Role UX Writing & Design / Client Liaison | Duration 3 Weeks | Group Project

Overview:

Our client, Links by J. Kiere, wanted to create a loyalty program to reward their valued customers. However, the current site does not have a way for customers to be part of that loyalty - it does not have a way for users to create an account, in order to track purchases, track orders, create wishlists. etc.

The first order of business was to design a solution for this dire need. We are talking about artisanal jewelry here folks. The jewelry of J. Kiere is empowering and their website should empower their customers in the same way.

Let us see what the team came up with.

Hypothesis:

Every step involved in the process is an opportunity - and every obstacle or impediment is a potential reason - for the customer to walk away from the site and possibly not return.

Therefore, the account creation & management experience should be as simple & streamlined as possible, and processes should present as few impediments as possible to a customer’s attempt to complete a purchase or perform any account management activity. The ideal solution is streamlined and gives the user control of their information.

We also felt that there was potential to improve the customer’s ability to visualize the products options, especially bead color options.

Results:

The client was quite pleased with the mock-up and they were very excited to take it to their developer for implementation.

The next steps that we suggested were to:

• Invested in improving feedback & error experiences - provide more information & guidance on how the user should continue
• Design a more in-depth solution for a custom jewelry page
• Explore & enhance the content strategy to showcase the artist’s story & meaning behind the chainmaille designs and empower new and returning customers to engage in a truly personalized artisanal jewelry experience